Start with Problem: |
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Social fear has reshaped how people engage with travel |
Big Question |
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Fego
Concept：Your Bespoke Getaway to Slow Tourism
Fego
Concept：Your Bespoke Getaway to Slow Tourism
Fego
Concept：Your Bespoke Getaway to Slow Tourism
PROJECT | CONCEPT | TIME | TEAM |
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Final Year Project | Travel Planner | 1 year | Individual Work |
Overview | |||
Brief | |||
Tourism boomed with globalisation—until COVID-19 brought it to a halt. Even in 2021, strict policies kept borders closed, delaying recovery. | |||
My Role | |||
I ran this solo project end-to-end, targeting Gen Z travelers in Hong Kong. Guided by my supervisor and professors, I handled every role: researcher, interviewer, designer, and presenter. | |||
PROJECT | CONCEPT | TIME | TEAM |
|---|---|---|---|
Final Year Project | Travel Planner | 1 year | Individual Work |
Overview | |||
Brief | |||
Tourism boomed with globalisation—until COVID-19 brought it to a halt. Even in 2021, strict policies kept borders closed, delaying recovery. | |||
My Role | |||
I ran this solo project end-to-end, targeting Gen Z travelers in Hong Kong. Guided by my supervisor and professors, I handled every role: researcher, interviewer, designer, and presenter. | |||
Project
Final Year Project
CONCEPT
Travel Planner
TIME
1 Year
Team
Individual Work
Overview
Brief
Tourism boomed with globalisation—until COVID-19 brought it to a halt. Even in 2021, strict policies kept borders closed, delaying recovery.
As priorities shift, rushed itineraries are making way for deeper, more immersive travel. Designed during the pandemic, Fego embraces this change. More than a travel app, it fosters meaningful connections, turning trips into lasting experiences.
My Role
I ran this solo project end-to-end, targeting Gen Z travelers in Hong Kong. Guided by my supervisor and professors, I handled every role: researcher, interviewer, designer, and presenter.
CONTEXT
CONTEXT
Social fear has reshaped how people engage with travel
Social fear has reshaped how people engage with travel
Focused on the fear of social interaction, this project examines how COVID-19 constraints have impacted Gen Z's social behaviors.
Focused on the fear of social interaction, this project examines how COVID-19 constraints have impacted Gen Z's social behaviors.
CONTEXT
Social fear has reshaped how people engage with travel
Focused on the fear of social interaction, this project examines how COVID-19 constraints have impacted Gen Z's social behaviors.
How I Frame the Process to Solution | A Glance on Solution | |
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Decipher the Need | Guided Travel Reassurance | |
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Regular Need
Regular Need
Understanding habits on diverse travellers' preparation needs via interviews and focus groups
Pre-bedtime planning: Limited time for trip planning after work, as it’s the lowest priority of the day
Social Media as a major inspiration
Types of travel style: Well-Planned vs. Ad-Hoc – Though vastly different, both prioritise activities that excite them, not a one-size-fits-all one
→ Opportunity to make planning personalised and convenient while favourable to both travel approach
Understanding habits on diverse travellers' preparation needs via interviews and focus groups
Pre-bedtime planning: Limited time for trip planning after work, as it’s the lowest priority of the day
Social Media as a major inspiration
Types of travel style: Well-Planned vs. Ad-Hoc – Though vastly different, both prioritise activities that excite them, not a one-size-fits-all one
→ Opportunity to make planning personalised and convenient while favourable to both travel approach
Evolving Need
Evolving Need
Understanding shifting attitudes and behaviours by surveying 120 participants about picturing their envisioned next trip and concerns
Prefer long but less frequent trip
Opting for natural landscape and travel with meanings
Insecure to interact in a group or crowded area
→ Opportunity to promote slow tourism in post-pandemic in flavour of the rising demands in market
Understanding shifting attitudes and behaviours by surveying 120 participants about picturing their envisioned next trip and concerns
Prefer long but less frequent trip
Opting for natural landscape and travel with meanings
Insecure to interact in a group or crowded area
→ Opportunity to promote slow tourism in post-pandemic in flavour of the rising demands in market
Main Improvement: Ways to Build your Autonomy
Main Improvement: Ways to Build your Autonomy
Main Improvement: Ways to Reduce Hesitation
Main Improvement: Ways to Reduce Hesitation
DESIGN CONCEPT
Make it Human: One App, Two Ways to Slow Travel
Plan ahead or go with the flow—your journey, your way
DESIGN CONCEPT
Make it Human: One App, Two Ways to Slow Travel
Plan ahead or go with the flow—your journey, your way
DESIGN CONCEPT
Make it Human: One App, Two Ways to Slow Travel
Plan ahead or go with the flow—your journey, your way
Make it Clear: Instant Plans, Just as You Imagine
Precisely generate plans tailors to your interest, budget and personality
Make it Clear: Instant Plans, Just as You Imagine
Precisely generate plans tailors to your interest, budget and personality
Make it Clear: Instant Plans, Just as You Imagine
Precisely generate plans tailors to your interest, budget and personality
Make it Special: Unlock Spots You Might Have Missed
Make it Special: Unlock Spots You Might Have Missed
Especially for hidden gems, off-the-beaten-path experiences
Especially for hidden gems, off-the-beaten-path experiences
Inspired by the Vision of Future
Inspired by the Vision of Future
Unearth the World with Story
Unearth the World with Story
get in touch
Want to work together? Drop your details and I'll hit you up soon!
contact Me
get in touch
Want to work together? Drop your details and I'll hit you up soon!
contact Me
get in touch
Want to work together? Drop your details and I'll hit you up soon!