Overview
Tourism boomed with globalisation—until COVID-19 brought it to a halt. Even in 2021, strict policies kept borders closed, delaying recovery.
As priorities shift, rushed itineraries are making way for deeper, more immersive travel. Designed during the pandemic, Fego embraces this change. More than a travel app, it fosters meaningful connections, turning trips into lasting experiences.
Timeline
Apr 2021 | 6 months
Project Type
Individual Project
Skills Shown
User Research | Digital Product | UXUI | Branding
Final Year Project in Product Design
One-man project with assistance from the supervisor and professors
This project is targeting Gen Z travellers in Hong Kong
My Responsibility
From researcher to designer...to presenter
Project Management | Interview Facilitators
Your Bespoke Gateway to Slow Tourism
Your Bespoke Gateway to Slow Tourism
Inspired by the Vision of Future
Overview
Tourism boomed with globalisation—until COVID-19 brought it to a halt. Even in 2021, strict policies kept borders closed, delaying recovery.
As priorities shift, rushed itineraries are making way for deeper, more immersive travel. Designed during the pandemic, Fego embraces this change. More than a travel app, it fosters meaningful connections, turning trips into lasting experiences.
Timeline
Apr 2021 | 6 months
Project Type
Individual Project
Skills Shown
User Research
Digital Product
UXUI
Branding
Final Year Project in Product Design
One-man project with assistance from the supervisor and professors
This project is targeting Gen Z travellers in Hong Kong
Final Year Project in Product Design
One-man project with assistance from professors
This project is targeting Gen Z travellers in Hong Kong
My Responsibility
From researcher to designer...to presenter
Project Management | Interview Facilitators
My Responsibility
From researcher to designer
Project Management
Start with Problem
Social fear has reshaped how people engage with travel
Social fear has reshaped
how people engage with travel
Big Question:
What are the rising trend in travel experience?
How can design & technology help human adapt the new normal?
How to balance spontaneity and security as if the world reconnected?
Big Question:
What are the rising trend in travel experience?
How can design & technology help human adapt the new normal?
How to balance spontaneity and security as if the world reconnected?
Big Question:
What are the rising trend in travel experience?
How can design & technology help human adapt the new normal?
How to balance spontaneity and security as if the world reconnected?
How I Frame the Process to Solution
Decipher the *needs
A Glance on Solution
Guided Travel Reassurance
Users: Personalised support throughout
Market: New Phenomenon
Users + Market: Rebuild trust and confidence in travel
Sense of security while rediscovering the joy of travel
Embraces travel with understanding
Invites users to explore rural and nature at their pace
How I Frame the Process to Solution
Decipher the *needs
A Glance on Solution
Guided Travel Reassurance
Users: Personalised support throughout with clarity
Market: New Phenomenon of slow tourism…soulful
Users + Market: Rebuild trust and confidence in travel
Sense of security while rediscovering the joy of travel
Embraces travel with understanding
Reduce user's hestitation
A Glance on Solution
Guided Travel Reassurance
Sense of security while rediscovering the joy of travel
Embraces travel with understanding
Invites users to explore rural and nature at their pace
Sense of security while rediscovering the joy of travel
Embraces travel with understanding
Invites users to explore rural and nature at their pace
Key Value
Key Value
How the Design Process Developed
Main Improvement: Ways to Build your Autonomy
Main Improvement: Ways to Reduce Hesitation
Discovered Fun Facts: Designing for Gen Z(en)
How does Fego work?
Make it Human: One App, Two Ways to Slow Travel
Plan ahead or go with the flow—your journey, your way
While travel planner apps are everywhere, Fego stands out by catering to both avid planners and those who prefer spontaneity. Built on a simple principle—unearth the world with ease and fun—it keeps everyone on the same page.
While travel planner apps are everywhere, Fego stands out by catering to both avid planners and those who prefer spontaneity. Built on a simple principle—unearth the world with ease and fun—it keeps everyone on the same page.
Applying filters to pinpoint the perfect destination for your trip
Make it Clear: Instant Plans, Just as You Imagine
Precisely generate plans tailors to your interest, budget and personality
Precisely generate plans tailors to your interest, budget and personality
Applying filters to pinpoint the perfect destination for your trip
Applying filters to pinpoint the perfect destination for your trip
Applying filters to pinpoint the perfect destination for your trip
Make it Special: Unlock Spots You Might Have Missed
Especially for hidden gems, off-the-beaten-path experiences
Empower users to discover hidden gems through keyword searches and traveler-based clusters. Not sure where to go? Our AI-powered instant chatroom analyses top safety indicators in real time, go relax and chill in confidence.
Empower users to discover hidden gems through keyword searches and traveler-based clusters. Not sure where to go? Our AI-powered instant chatroom analyses top safety indicators in real time, go relax and chill in confidence.
Make it Calming: Unearth the World with Story
Informative verbal tour along your way to uncover stories behind the area
Informative verbal tour along your way to
uncover stories behind the area
Your personal guide, whether through voice or in person, bringing destinations to life. Gain rich insights, fascinating stories, and local knowledge. Whether you're strolling historic streets or uncovering hidden gems, Fego connects you.
How it Solve the Problem
*Significance of the features
Impact - Design to make a difference
*Significance of the features
Exploring slow tourism and designing for this growing movement has helped me recognise the need to balance technology with human connection, spontaneity with safety, and sustainability with accessibility. As AI technology continues to advance, my focus in this project has been on integrating it in a way that enhances, rather than replaces, human interactions and occupations. Instead of viewing AI as a substitute, I see it as a tool to support and elevate humanity.
After all, I believe true innovation isn’t just about technology—it’s about creating experiences that bring people together and improve lives.
Reflection
Exploring slow tourism and designing for this growing movement has helped me recognise the need to balance technology with human connection, spontaneity with safety, and sustainability with accessibility. As AI technology continues to advance, my focus in this project has been on integrating it in a way that enhances, rather than replaces, human interactions and occupations. Instead of viewing AI as a substitute, I see it as a tool to support and elevate humanity.
After all, I believe true innovation isn’t just about technology—it’s about creating experiences that bring people together and improve lives.