Overview
Too Good To Go revolutionises the fight against food waste through its mobile app, facilitating broad user engagement. By offering a platform that aids businesses in cutting losses and offering consumers quality food at discounted rates, it creates a win-win scenario.
This project introduces Back to Farm, a service extension that repurposes inedible food waste into energy and fertiliser through composting and anaerobic digestion—closing the loop for a more sustainable and circular food system.
Timeline
Feb 2024 | 4 weeks
Project Type
Teamwork with Esmeralda Badillo,
Sushant Anikhindi
Skills Shown
Market Research | Service Design | Service Strategy | UXUI
Proposing Service Strategy for Service Innovation
The task is to rethink and enhance Too Good To Go’s co-creation network, exploring how collaboration can reduce food waste.
My Responsibility
Service designer and project manager
Develop a sustainable business strategy
Zero-Food Waste Green Community: Return to the Farm
Zero-Food Waste Green Community: Return to the Farm
Zero-Food Waste Green Community: Return to the Farm
Inspired by Co-Creation
Overview
Too Good To Go revolutionises the fight against food waste through its mobile app, facilitating broad user engagement. By offering a platform that aids businesses in cutting losses and offering consumers quality food at discounted rates, it creates a win-win scenario.
This project introduces Back to Farm, a service extension that repurposes inedible food waste into energy and fertiliser through composting and anaerobic digestion—closing the loop for a more sustainable and circular food system.
Timeline
Feb 2024 | 4 weeks
Project Type
Teamwork with
Esmeralda Badillo
Sushant Anikhindi
Skills Shown
Market Research
Service Design
Service Strategy
UXUI
Proposing Service Strategy for Service Innovation
The task is to rethink and enhance Too Good To Go’s co-creation network, exploring how collaboration can reduce food waste.
Proposing Service Strategy for Service Innovation
The task is to rethink and enhance Too Good To Go’s co-creation network, exploring how collaboration can reduce food waste.
My Responsibility
Service designer and project manager
Develop a sustainable business strategy
My Responsibility
Service designer and project manager
Develop a sustainable business strategy
Start with Problem
Start with Problem
Start with Problem
A reciprocal approach is not enough
A reciprocal approach is not enough
A reciprocal approach is not enough
Big Question:
Does existing model helps sustainability or encourage overproduction?
How to stay distinguish in the market with its innovative business model?
How to expand their business with service strategy?
Big Question:
Does existing model helps sustainability or encourage overproduction?
How to stay distinguish in the market with its innovative business model?
How to expand their business with service strategy?
Big Question:
Does existing model helps sustainability or encourage overproduction?
How to stay distinguish in the market with its innovative business model?
How to expand their business with service strategy?
How I Frame the Process to Solution
Decipher the *Structure
A Glance on Solution
Circulate resources
Digital service: Limited options
Service Strategy: One-sided value proposition
Service Value: Low repeat engagement and undervalued mission
Domestic label
long term impact across food chain
Loyalty programme by subscription basis
How I Frame the Process to Solution
Decipher the *Structure
A Glance on Solution
Circulate resources
Digital service: Limited options
Service Strategy: One-sided value proposition
Service Value: Low repeat engagement and undervalued mission
Domestic label
long term impact across food chain
Loyalty programme by subscription basis
A Glance on Solution
Circulate resources
Domestic label
long term impact across food chain
Loyalty programme by subscription basis
Sense of security while rediscovering the joy of travel
Embraces travel with understanding
Invites users to explore rural and nature at their pace
Sense of security while rediscovering the joy of travel
Embraces travel with understanding
Invites users to explore rural and nature at their pace
Key Value
Key Value
How the Design Process Developed
Service Design Tools
How does 'Return to Farm' work?
Expand Partnerships across the Food Industry
Not limited to catering, retail but origin of food supply chain: Agricultural sectors
Not limited to catering, retail but origin of food supply chain: Agricultural sectors
Surplus food that can’t be reused is repurposed through composting or anaerobic digestion, creating fertilisers—This strategy aims to close the loop by returning nutrients back to the soil or generating renewable energy from organic waste.
Surplus food that can’t be reused is repurposed through composting or anaerobic digestion, creating fertilisers—This strategy aims to close the loop by returning nutrients back to the soil or generating renewable energy from organic waste.
Creates a steady revenue stream for Too Good To Go while scaling its impact beyond food rescue. And at the same time, providing more options for eco-conscious partners or customers and amply the social value.
Subscription on Local Upcycled Product
Seamlessly take part in reducing food waste through long-term relationships
Seamlessly take part in reducing food waste through long-term relationships
Creates a steady revenue stream for Too Good To Go while scaling its impact beyond food rescue. And at the same time, providing more options for eco-conscious partners or customers and amply the social value.
Respect all Dietary Preference
Seamlessly take part in reducing food waste through long-term relationships
Seamlessly take part in reducing food waste through long-term relationships
Enhancing transparency empowers users to better anticipate the contents of their ‘surprise’ purchases, leading to greater satisfaction and reducing further waste—particularly beneficial for those with allergies or dietary restrictions.
Enhancing transparency empowers users to better anticipate the contents of their ‘surprise’ purchases, leading to greater satisfaction and reducing further waste—particularly beneficial for those with allergies or dietary restrictions.
How it helps Too Good To Go
*Significance of the features
Impact - Design to make a difference
*Significance of the features
Viewing service as a complex, hybrid entity calls for the formation of an interconnected network, where individuals and organisations combine their diverse knowledge and skills to succeed.
Today's consumers have access to a various services, prompting the industry priorities better options over quantity. To evolving businesses through value co-creation is a key.
Through this project, I’ve come to appreciate how Too Good To Go has built a network where communities support one another by making the most of existing local resources. It’s not just about reducing waste—it’s about strengthening community ties and fostering sustainable practices. Developing strategies for them has challenged us to think critically and apply different service strategy tools in new ways. Each tool offered a unique perspective—whether mapping stakeholder relationships, analysing value co-creation, or exploring business ecosystems. By working through these frameworks, I gained a deeper understanding of how services operate within complex networks and how strategic decisions can shape their impact.
Reflection
Viewing service as a complex, hybrid entity calls for the formation of an interconnected network, where individuals and organisations combine their diverse knowledge and skills to succeed.
Today's consumers have access to a various services, prompting the industry priorities better options over quantity. To evolving businesses through value co-creation is a key.
Through this project, I’ve come to appreciate how Too Good To Go has built a network where communities support one another by making the most of existing local resources. It’s not just about reducing waste—it’s about strengthening community ties and fostering sustainable practices. Developing strategies for them has challenged us to think critically and apply different service strategy tools in new ways. Each tool offered a unique perspective—whether mapping stakeholder relationships, analysing value co-creation, or exploring business ecosystems. By working through these frameworks, I gained a deeper understanding of how services operate within complex networks and how strategic decisions can shape their impact.